Qualified web traffic
Relevant consumers arriving through a branded click ad to explore your offer.
Tandem Leads for Insurance
From acquired lead to lasting value.
Tandem Leads connects insurance organizations with consumers seeking coverage—and helps turn that interest into meaningful conversations and lasting customer value.
A connected insurance model
Acquisition, experience and activation in one relationship.
From attracting new consumers to engaging the leads you’re already buying, Tandem connects acquisition, qualification and follow-up. We help consumers reach the right insurance team while giving our partners more value from each opportunity.
Tandem for Insurance
Help people find their next step.
Mia, our AI guide, helps consumers explain their coverage needs and choose how to connect with an insurance provider.
Insurance acquisition solutions
Connect with consumers in the way they’re ready to engage.
Inbound calls
Consumers choosing to call your organization when they’re ready to talk.
Pre-qualified transfer calls
Engaged consumers qualified for intent and campaign fit before connection to your team.
Consumer web leads
Consumer inquiries with contact details and context to support useful follow-up.
Three products, applied to insurance.
Use one capability or connect them as a broader performance program.
Tandem Marketplace
We connect publisher supply with buyer demand across calls, web leads and clicks in supported insurance products.
Explore MarketplaceTandem Experiences
We create educational and conversational journeys that clarify coverage needs and guide consumers toward relevant providers.
Explore ExperiencesTandem Activate
We engage leads across new and existing providers, qualify intent and coordinate follow-up with the appropriate insurance team.
Explore ActivateCommon use cases
Where value is often lost.
Fresh-lead activationImprove response consistency and qualify intent before agent connection.
Aged-lead recoveryRevisit prior inquiries with better timing and approved contact paths.
Warm transfersConnect engaged consumers to available agents in the moment.
Agent routingAlign product, geography, readiness and availability with the right destination.
Appointment settingCreate a clear next step when a live connection is not appropriate.
Lifecycle engagementSupport useful, permissioned communication as consumer needs change.
Let’s talk about your insurance growth goals.
Whether you’re looking for new consumer demand or better performance from the leads you’re buying, let’s find the right approach for your business.
Start a conversation →